The last week brought significant changes to the global trade scenario, with the American government announcing the new reciprocal pricing policy under the leadership of President Donald Trump. This measure seeks to balance U.S. trade relations with international partners and imposes a base tariff of 10% on imports, with additional high fees for certain countries. While this decision raised concerns for many global exporters, Brazil emerged as one of the least affected countries, with tariffs set at just 10%.

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The global scenario and Brazil's privileged position

Large economies such as China, Vietnam, and the European Union face tariffs that vary between 20% and 49%, significantly hampering the competitiveness of their products in the American market. This unfavorable situation for large international exporters creates, in an unprecedented way, a strategic opportunity for Brazilian companies to expand their presence in the United States, strengthening their global competitiveness.

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Strategic sectors with clear opportunities

The imposition of these tariffs opened up clear opportunities for various sectors of the Brazilian economy, especially:

• Café: With rates of 46% on Vietnamese coffee, Brazil now has a unique opportunity to consolidate its leadership in the American market, expanding its participation and strengthening the Brazilian brand abroad.
• Clothes and fabrics: Countries like China, Vietnam, and Bangladesh face tariffs of up to 49%, creating an excellent opportunity for Brazilian products to gain space in large American retail chains.
• Furniture: The Brazilian furniture sector can take advantage of tariff pressure on Asian competitors to more easily access important retail channels in the USA.
• Home appliances and electronics: High tariffs on Asian components open space for Brazilian manufacturers to provide reliable and competitive alternatives in the North American market.
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Essential strategies for taking advantage of this window of opportunity

To transform this favorable situation into concrete results, Brazilian companies need to adopt a structured approach:

1. Detailed market assessment: Strategic studies and competition analysis to identify the best sector opportunities and ensure a successful entry into the USA.
2. Adaptation of the products: Specific adjustments to the portfolio, communication, and pricing, to meet the expectations and requirements of American consumers.
3. Regulatory compliance: Absolute compliance with local US regulations, avoiding legal and tax risks.
4. Efficient logistics: Establishment of agile and cost-effective logistics operations, allowing for quick and effective distribution throughout North American territory.
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Time to act: turn rates into real results

This unique moment requires quick and strategic action. AdvizeOne is ready to be your strategic partner on this journey to international success.

Schedule a free strategic meeting with our experts now and discover how to make the most of the competitive advantages that American rates offer to Brazil.