In recent years, Brazilian franchises have experienced significant growth in the international market, especially the United States. According to the Brazilian Franchising Association (ABF), the number of Brazilian units abroad increased 26.3% between 2022 and 2023, from 1,717 to 2,175 operations. This advance reflects the growing maturity of national networks and the search for more robust and diversified markets.

Why the USA?

The United States is the largest franchise market in the world, with more than 700,000 operations and revenues that exceeded US$ 896 billion in 2024, with a projection of reaching US$ 936 billion in 2025. Its economic strength, favorable regulatory environment, and entrepreneurial culture make the country an attractive destination for expanding Brazilian brands.

In addition, cities like Orlando stand out as strategic centers for the internationalization of Brazilian franchises, offering competitive operating costs, a significant Brazilian community, and a receptive consumer market.

Featured Sectors

The Brazilian franchises that stand out the most in the American market operate in the health, beauty, well-being, food and education sectors. Brands such as Smart Fit, Oakberry, and Kumon lead the number of units abroad, with 845, 421, and 310 operations, respectively.

The success of these networks is linked to the ability to adapt to local consumption habits, the offer of quality products and services, and the implementation of scalable and replicable business models.

Internationalization Challenges

Despite the opportunities, entering the American market requires strategic planning and understanding of local particularities. Among the main challenges are:

• Cultural Adaptation: Understand and meet the expectations of American consumers, which may differ significantly from those in Brazil.
• Legal Regulations: Browse the federal, state, and municipal laws that govern the operation of franchises in the U.S.
• Tight Competition: Compete with established brands with a strong presence in the local market.

To overcome these obstacles, many Brazilian chains have sought support from consultancies specialized in internationalization, participating in fairs and events in the sector, such as the Multi-Unit Franchising Conference in Las Vegas, which brings together big names in American franchising.

The Role of AdvizeOne

AdvizeOne is prepared to assist Brazilian companies at all stages of the internationalization process to the United States. Our services include:

• Feasibility Studies: Detailed analysis of the American market to identify opportunities and risks.
• Legal and Accounting Structuring: Support in setting up the company, tax compliance and financial management.
• Marketing and Sales Strategies: Development of campaigns adapted to the American public and management of sales channels.
• Logistics and Operations: Efficient solutions for warehousing, distribution, and customer service.

If your company is ready to take the next step and explore the franchise market in the United States, contact us. Together, we can transform this opportunity into an international success story.

Schedule an appointment with our specialists