Brazilian exports end 2024 with record numbers, consolidating the country as one of the main players in global trade. The volume exported exceeded US$ 274 billion, reflecting both the strength of agribusiness and the growth of industrial sectors and the diversification of markets. In the midst of a challenging global economic scenario, the data reinforces the resilience and competitiveness of Brazilian companies, while pointing to strategic opportunities for international expansion.

In this week's article, we analyzed the main export milestones in 2024 and how this performance reinforces the importance of investing in internationalization to take advantage of new markets.

‍

Featured Results of Brazilian Exports

The performance of Brazilian exports was marked by significant contributions from traditional and industrial sectors, highlighting the country's strength in meeting global demands:

Agribusiness in Alta

Agribusiness remains the pillar of the Brazilian trade balance. Products such as soybeans, beef and chicken, and sugar led exports, consolidating markets such as China, the United States, and the European Union as strategic destinations.

• A China it remained the main destination, absorbing a large part of the exported soybeans and iron ore.
• United States, the second largest market, registered an increase in the purchase of manufactured goods and food, reflecting an expanding business relationship.

Growth of Manufactured Goods

In addition to commodities, manufactured products gained relevance in 2024. Sectors such as automotive, chemicals, and machinery and equipment stood out, especially in Latin American markets and the United States.

Regional Highlights

States like Santa Catarina were leaders in specific niches, such as meat exports and electric motors. In November, the state registered US$ 1.04 billion in exports, highlighting its contribution to Brazilian foreign trade.

‍

Opportunities and Challenges in the Export Scenario

While the numbers reinforce Brazil's competitiveness, the scenario also presents challenges that need to be addressed to sustain growth:

Market Diversification

While China and the United States are priority markets, over-reliance on few destinations can be risky. Expanding to emerging markets such as the Middle East and Southeast Asia is a crucial strategy for reducing vulnerabilities.

Integration of Sustainable Practices

With the increase in sustainability requirements in markets such as the European Union, exporting companies need to integrate ESG (Environmental, Social and Governance) practices to ensure access and competitiveness.

Adoption of Technologies for Competitiveness

Tools such as data analysis and artificial intelligence can help companies identify promising markets, predict trends, and optimize logistics operations, strengthening their position on the global stage.

‍

Internationalization: The Next Strategic Step

Export growth is not only a reflection of Brazilian potential, but also an indicator that companies need to expand their operations to consolidate these gains. Internationalization allows:

• Dollarize Recipes: Protect the company against exchange rate volatility and improve financial stability.
• Strengthen Global Partnerships: Connect to value networks that facilitate access to new markets.
• Expand Brand Value: Being present on the international scene increases the company's credibility and growth potential.

‍

How AdvizeOne Can Support Your Expansion

A AdvizeOne is prepared to help Brazilian companies transform their export potential into solid and resilient operations in the international market. Our services include:

• Feasibility Studies: We assess the potential for expansion into global markets, identifying risks and opportunities.
• Strategic Planning: We create customized strategies for entry and growth in priority markets.
• Business Connections: We facilitate B2B partnerships that expand your company's global presence.

‍

The performance of Brazilian exports in 2024 is a reflection of the country's competitive potential on the global stage. However, to fully capture these opportunities, companies need to look beyond exports and invest in internationalization as a growth strategy.

If 2024 was the year of export consolidation, 2025 is the time to expand borders and transform global challenges into competitive advantage. Schedule a free consultation with AdvizeOne and discover how we can support your company on its international expansion journey.