With the end of 2024, it is essential to reflect on the global transformations that shaped the business environment this year and to look ahead to the trends that promise to redefine the business landscape in 2025. For companies seeking to expand internationally, understanding these changes is vital to identify opportunities and prepare for challenges in global markets.

In this article, we look back on 2024, highlight key trends for 2025, and explore how internationalization will continue to be a fundamental strategy for companies that want to grow in a dynamic global scenario.

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Looking back on 2024: The year that reaffirmed the importance of internationalization

The year 2024 was marked by global events that highlighted the relevance of internationalization as an indispensable strategy for companies seeking sustainable growth and resilience in a dynamic global market. Let's explore some of the key events and trends that shaped this scenario:

1. ‍High Exchange Rate Volatility: The rise of the dollar against the real, surpassing historic peaks, highlighted the fragility of companies that operate exclusively in the domestic market. This reality fueled an increase in the search for revenues in hard currencies, such as the dollar, and accelerated the international expansion plans of Brazilian companies.
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2. Changes in Global Supply Chains: Disruptions in supply chains, combined with the trend of regionalization, forced companies to reconsider their global operations. Many organizations started looking for local suppliers and partners in the markets where they operate, reducing costs and optimizing delivery times. This movement was particularly visible in sectors such as technology and manufacturing.
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3. Expansion of Digital Commerce: Digital commerce continued to grow exponentially, with global platforms such as Amazon, Alibaba, and Shopify facilitating access for international consumers. For Brazilian companies, this trend opened doors to expand operations without the need for a complete physical infrastructure in foreign markets.
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4. Rise of Sustainability in Global Trade: Sustainability was highlighted as a requirement for entry and maintenance in international markets, especially in the European Union and the United States. Policies such as the EU's Carbon Border Adjustment Mechanism (CBAM) pressured companies to integrate ESG (Environmental, Social, and Governance) practices into their global operations, transforming sustainability into a competitive advantage.
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5. The United States as a Top Expansion Destination: The American market has established itself as the main destination for Brazilian companies that wish to internationalize. With its robust economic environment, favorable regulations, and a diverse consumer base, the U.S. has attracted businesses from every sector, from technology to food and beverage.
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6. Advancing Artificial Intelligence in the Business Sector: AI has significantly transformed the way global companies operate, allowing for more accurate data analysis, personalization of experiences for international customers, and optimization of logistics operations. In the context of internationalization, AI helped identify promising markets, predict trends, and create more effective strategies.

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These facts not only highlighted the challenges faced by companies, but also reaffirmed the importance of internationalization as a central strategy for mitigating risks, diversifying revenues, and accessing new opportunities. Those that chose to expand to markets such as the United States reaped the benefits of a more stable and resilient environment. In 2024, it became clear that internationalization is not just an option — it's a necessity for companies that want to remain competitive in an increasingly demanding global scenario.

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Trends for 2025: What to expect on the global stage

As we prepare for 2025, some trends are already emerging as crucial for companies seeking to internationalize their business. These are the main ones:

1. ‍Accelerated Emerging Market Growth: While the United States remains the top destination for companies seeking to operate in a resilient and dollarized market, emerging markets such as Southeast Asia and the Middle East are gaining strength. Companies that diversify their geographic presence will have a significant competitive advantage.
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2. ESG as a Strategic Pillar: Sustainability, social responsibility, and governance (ESG) will no longer be just good practices and will become requirements for access to finance, demanding consumer markets, and global partnerships. Companies that prioritize ESG in their global operations will be better positioned to grow.
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3. Adoption of Disruptive Technologies: Artificial intelligence, blockchain, and advanced analysis tools will continue to be catalysts for innovation and efficiency. In the context of internationalization, these technologies will be fundamental to identify promising markets, optimize logistics operations, and personalize global customer experiences.
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4. Reconfiguration of Supply Chains: In 2025, the diversification of suppliers and the regionalization of supply chains will be priority trends. Global companies will seek to reduce operational risks by creating more robust and resilient networks.
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5. More Strategic B2B Connections: Strengthening business partnerships will be crucial. Companies that invest in global networking and integrate their operations with strategic partners will be better prepared to meet local demands efficiently.

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How to ensure your company is prepared for 2025

Preparing for the coming year requires a strategic and flexible approach. Here are some recommendations for companies that want to take advantage of the 2025 trends:

• ‍Reassess Markets and Priorities: Analyze the global markets that offer the most growth potential for your sector.‍
• Invest in Global Technologies: Adopt tools that allow scalability, efficiency, and customization in international markets.‍
• Strengthen Strategic Partnerships: Build business networks that can support your global operations and facilitate entry into new markets.‍
• Integrate ESG into Your Global Strategy: Adopt sustainability practices that strengthen your brand and meet the requirements of international markets.

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AdvizeOne is the path to 2025

Na AdvizeOne, we believe that every challenge faced in 2024 was an opportunity for learning and innovation. Entering 2025 with a clear vision of global trends is essential for companies that want to thrive in international markets.

We are prepared to help you transform these trends into concrete actions through our services, such as:

• Feasibility Studies to identify promising markets.
• Company Incorporation in the USA, ensuring safe and efficient entry.
• Strategic and Financial Planning, aligned with global demands.
• B2B Business Connections to strengthen value networks in strategic markets.

Schedule a free consultation with us and prepare your company for a 2025 of growth and expansion.

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The year 2024 showed us that, even in times of uncertainty, innovation and strategy can transform challenges into opportunities. In 2025, the global scene will continue to be dynamic, and companies that invest in internationalization and diversification will be better positioned to thrive. Let's build together a year of success and international expansion. Welcome to 2025!