In recent years, the expansion of Brazilian companies to the United States has been consolidated as an essential strategic movement for organizations seeking revenue diversification, access to robust markets, and greater economic predictability. The need for more agile and resilient operations, combined with the dynamism of global trade, has driven companies to reconsider their supply chains and international presence.

In this context, the strategic proximity — the positioning of operations closer to the final consumer market — emerges as a critical factor for mitigating risks, reducing operating costs and strengthening global competitiveness. Companies that previously relied exclusively on exports from Brazil are now evaluating the feasibility of establishing manufacturing, warehousing, and distribution in the United States as part of a comprehensive expansion and logistics optimization strategy.

In this week's article, we will explore the benefits of strategic proximity for Brazilian companies seeking to position themselves in the USA, showing the main factors to consider when structuring this transition.

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The Rationality Behind the Expansion to the U.S.

Internationalization has always been a fundamental strategy for companies that want to reduce exposure to exchange rate fluctuations and diversify their markets. However, in recent years, specific factors have made the United States an even more attractive destination for Brazilian companies, consolidating the region as one of the main hubs for growth and foreign investment.

1. Access to a High Purchasing Power Market

The United States represents one of the most robust consumer markets in the world, offering a highly diversified economy and a stable regulatory environment. Companies operating in the U.S. have access to a qualified customer base willing to invest in differentiated products and services, creating opportunities for scalability and sustainable growth.

2. Logistic Optimization and Reduction of Operating Costs

For Brazilian companies that regularly export to the USA, establishing local operations may represent a significant reduction in logistics costs, customs fees and delivery times. By internalizing part of manufacturing or distribution, companies eliminate inefficiencies and increase their capacity to respond to market dynamics.

3. Mitigating Trade and Tariff Barriers

U.S. trade policy is constantly evolving, and foreign companies need to adapt to changing tariffs and regulatory requirements. Operating directly in the USA allows you to avoid import barriers and benefit from strategic trade agreements, such as USMCA (Agreement between the United States, Mexico and Canada), which facilitates regional trade and strengthens strategic partnerships.

4. Increased Supply Chain Resilience

Overreliance on suppliers and remote operations can pose a significant operational risk. By establishing operations in the USA, Brazilian companies gain greater predictability and control over their supply chain, mitigating vulnerabilities resulting from global crises and logistics restrictions.

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Key Elements for Efficient Expansion

While strategic proximity brings substantial benefits, its implementation requires meticulous planning to ensure operational efficiency and return on investment. Companies must consider the following factors when structuring their entry into the American market:

1. Strategic Location Choice

Selecting the location for U.S. operations is one of the most critical factors for successful expansion. Different states offer specific advantages, including tax incentives, logistics infrastructure, and access to qualified talent.

• Florida: Favorite destination for Brazilian companies due to the strong presence of the Latin business community and connectivity with Latin America.
• Texas: It attracts investments in manufacturing and technology due to the favorable regulatory environment and reduced operating cost.
• California and New York: These are highly competitive markets, ideal for premium brands and technological innovation.

2. Supply and Distribution Chain Structuring

Brazilian companies expanding to the USA must evaluate efficient logistics models, including the use of local distribution centers to reduce delivery times and optimize operating costs. The use of logistics hubs in the USA allows companies to operate with greater agility and adapt their processes to the demands of the local market.

3. Adaptation to the Regulatory and Tax Environment

Compliance with American law is a determining factor for the success of the operation. Issues such as federal and state taxation, labor regulations, and business licenses vary depending on the sector and location of the company.

Among the main considerations, the following stand out:

• Choosing the most appropriate business structure (LLC, Corporation, Partnership).
• Tax implications of the operation in the USA.
• Import regulations and compliance standards for certain products and services.

4. Digital Transformation and Operational Automation

The adoption of technology to support international expansion is a competitive advantage. Companies that integrate Business Intelligence (BI), logistics automation, and data analysis are able to monitor demand, predict consumption trends and optimize operations in a more assertive way.

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How AdvizeOne Can Support Brazilian Companies Expand to the U.S.

A AdvizeOne is a consultancy specialized in helping Brazilian companies internationalize to the United States, providing strategic and operational support to ensure an efficient and structured transition.

Our services include:

• Feasibility Studies and Strategic Planning: Market analysis, identification of opportunities, and risk mitigation.
• Regulatory and Tax Advisory: Legal and tax compliance support to optimize operating costs.
• Supply Chain and Logistics Development: Efficient distribution structuring in the USA.
• Business Connections and Strategic Networking: Facilitating B2B partnerships to accelerate market entry.

We combine technical expertise, advanced technology, and a deep understanding of the American business environment to ensure that your company takes full advantage of global opportunities.

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A strategic proximity is becoming a critical factor for Brazilian companies seeking to expand to the United States. By reallocating operations and optimizing their supply chain, companies can reduce risks, improve efficiency, and consolidate their presence in one of the world's most dynamic markets.

If your company is ready for this next step, AdvizeOne can guide you through every step of the process. Schedule a free consultation and discover how to structure your international expansion safely and efficiently.