The beauty and cosmetics sector remains one of the most promising and dynamic markets in the world. In the United States, the segment continues to grow, driven by demand for innovation, sustainability and high performance. It is in this strategic scenario that Beautycolor, one of the leading hair color and cosmetics brands in Brazil, is taking a decisive step in its global expansion trajectory.

AdvizeOne is proud to announce that is supporting Beautycolor in its entry into the American market, providing full support at every stage of internationalization. With decades of experience in the beauty sector, Beautycolor comes to the United States prepared to compete in one of the most demanding markets in the world, bringing its excellence in quality, innovation and technology.

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An Expansion Planned for Success

Expanding to the United States requires more than just a quality product. Successful internationalization involves a complete structuring of the operation, from regulatory and tax aspects to distribution logistics and digital presence in the main marketplaces.

A Beautycolor trusted AdvizeOne to ensure that its entry into the USA was carried out with strategic planning and operational support on all fronts essential for the sustainable growth of the brand in the American market.

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1. Feasibility Study and Strategic Planning

Before starting its operation in the United States, Beautycolor is conducting a detailed Feasibility Study with AdvizeOne. This study will allow us to evaluate:

• The demand for the brand's portfolio in the USA and the preferences of the American consumer.
• The competitive environment of the hair color and nail polish industry, identifying strategic opportunities and niches.
• Regulatory and customs challenges to ensure compliance with FDA standards and other regulatory entities.
• The best market entry strategy, including distribution and pricing channels.

This survey will be fundamental to validate the internationalization decision and ensure that the expansion takes place in a sustainable and competitive manner.

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2. Incorporation of Beautycolor in the USA

Legal and tax structuring is one of the first steps for any company that wishes to operate in the United States. A AdvizeOne managed the entire Beautycolor USA incorporation process, ensuring compliance with local regulations and providing a secure base for brand operations in the country.

With the incorporation duly formalized, Beautycolor can operate as a legal entity in the USA, allowing commercial negotiations, opening bank accounts, tax management, and strategic partnerships with distributors and retailers.

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3. Bookkeeping and Financial Management Adapted to the American Market

Unlike Brazil, the United States tax and accounting system requires strict control to ensure tax compliance and financial efficiency. A AdvizeOne will be implementing a complete bookkeeping service for Beautycolor USA, making it possible to:

• Transparent financial management, in line with American standards.
• Income and expense monitoring, ensuring greater operational control.
• Tax optimization, reducing costs and ensuring fiscal efficiency.

With this structure, Beautycolor will be able to focus on its growth in the United States without worries about tax and accounting issues.

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4. Warehouse and Fulfillment in the USA with Akin Logistics

Logistics is a critical factor for success in the American market, where consumers expect fast and efficient deliveries. To ensure that your products are available in an agile and accessible way, to Beautycolor It will have the infrastructure of Akin Logistics, a company in the same group as AdvizeOne that specializes in logistics and fulfillment.

The partnership will allow the brand to have:

• Strategic warehousing in the USA, reducing logistics costs and improving delivery times.
• Integrated fulfillment operation, ensuring that orders placed by customers are processed and shipped quickly and accurately.
• Efficient inventory management, ensuring continuous availability of products and avoiding ruptures.

This logistics model makes it possible for Beautycolor serve customers efficiently, both in e-commerce and in physical retail, expanding its opportunities in the American market.

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5. Marketplace Registration and Management

A digital presence is essential for the expansion of any brand in the United States. Beautycolor, with the support of AdvizeOne, will be integrated into the country's main marketplaces, guaranteeing direct access to American consumers.

The management of the marketplaces will include:

• Registration and optimization of listings, ensuring greater visibility of the products.
• Competitive pricing strategies, following market trends.
• Performance monitoring and digital marketing campaigns, increasing sales conversion.

With this approach, Beautycolor will be able to scale its operations in an agile manner, attracting new customers and consolidating its brand in the American market.

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Opportunity in the American Cosmetics Market

Beautycolor's expansion comes at a strategic moment for the beauty and cosmetics sector in the United States. The market, valued at US$ 93.7 billion in 2024, is designed to grow to US$ 106.7 billion by 2029, driven by trends such as:

• Increased demand for sustainable and vegan products.
• Accelerated growth in e-commerce and sales through marketplaces.
• Higher valuation of international brands with competitive differentials.

Beautycolor's entry into the United States is in line with these trends and represents an opportunity to capture value in this highly promising market.

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Beautycolor in the USA: A New Chapter of Global Growth

The arrival of Beautycolor in the United States, with the strategic support of AdvizeOne and Akin Logistics, marks a new chapter of growth for the brand. The structuring of its operation was carried out with a robust planning, ensuring operational efficiency and competitive presence in the American market.

We are proud to support this journey and are confident that Beautycolor will consolidate itself as a reference in the beauty sector in the United States.

If your company also wishes to expand its operations globally, AdvizeOne can help you every step of the way. Get in touch with us and discover how to transform your internationalization into a success story.