Business internationalization is a strategic step that can transform a company's trajectory, taking it to new markets and consolidating its global presence. It is with great enthusiasm that we give welcome to the Arctico Refrigeration Industry, which begins its expansion to the United States with the support of AdvizeOne.

With over 60 years of tradition in the refrigeration sector, Artico has built a solid reputation in Brazil and now aims at one of the most dynamic markets in the world. To ensure that this transition occurs in a structured and efficient manner, AdvizeOne is assisting the company at every stage of the process, from incorporation in the USA to the management of its logistics and commercial operations in marketplaces such as Amazon, Wayfair and Walmart.

This partnership represents not only the entry of  Artico into the American market, but also a strategic position to capture new opportunities and strengthen its global competitiveness.

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An Expansion Structured for Success in the U.S.

Expanding to the United States involves challenges that go beyond the export process. To ensure that Artico operates efficiently in the American market, AdvizeOne is conducting a comprehensive strategy at every stage of the process, from viability analysis to operational management in marketplaces and fulfillment logistics.

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1. Feasibility Study

Before taking the internationalization decision, Artico relied on the support of AdvizeOne to carry out a Detailed Feasibility Study. This study evaluated factors crucial to the operation, including:

• ‍Market demand in the United States for wine cellars and refrigeration products.
• ‍Competition and brand differentiation in the sector.
• ‍Logistical and regulatory costs involved in the operation.
• ‍Commercial viability and financial return projections.

The study confirmed that there was significant space for Artico to grow in the American market, with a consumer audience willing to invest in high-quality and energy efficient equipment.

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2. Company Incorporation in the USA

With the internationalization decision validated, the first step was to establish Artico USA formally in the United States. A AdvizeOne managed the entire incorporation process, ensuring that the company was properly registered and operating within local regulations. This allows Ártico to operate as a legal entity in the country, facilitating business transactions and joining marketplaces.

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3. Accounting Adapted to the American Market

The tax and accounting structure of the United States differs significantly from that of Brazil. To ensure tax compliance and financial optimization, AdvizeOne implemented a personalized bookkeeping service for the American market, providing full control over income, expenses, and taxes.

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4. Storage and Ecommerce Fulfillment

Logistics plays an essential role in the competitiveness of the operation. Artico will have a distribution center in the United States in our warehouse, allowing:

• ‍Reduction of delivery times, with products available for immediate shipment.
• ‍Optimization of logistics costs, eliminating the need for constant international shipments.
• ‍Efficient inventory management, allowing for quick replacement according to market demand.

In addition, the AdvizeOne is also managing the fulfillment of the operation, ensuring that each order placed on the marketplaces is processed, separated, and shipped efficiently.

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5. Marketplace Registration and Management

Marketplaces are one of the main ways to reach consumers. To maximize the Artico's presence in digital commerce, AdvizeOne is registering and managing its products on strategic platforms such as Amazon, Wayfair and Walmart.

• ‍Optimization of product listings, ensuring high visibility and conversion.
• ‍Competitive pricing management, following market trends.
• ‍Performance monitoring and growth strategies, continuously improving online sales.

With this approach, the Arctic will reach a wide and diverse audience, consolidating your brand in American digital commerce.

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Opportunity in the American Market

Artico's decision to expand its operations to the United States was based on a careful analysis of the refrigeration sector. The American market is constantly growing in the search for highly energy efficient equipment, creating an ideal opportunity for companies that offer innovative and sustainable solutions.

Among the main benefits of this entry into the American market, the following stand out:

• ‍Access to one of the largest consumer markets in the world, where the demand for refrigeration equipment continues to expand.
• ‍Diversification of revenues, reducing exclusive dependence on the Brazilian market.
• ‍Strategic positioning as a global brand, increasing competitiveness and visibility in the sector.

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Welcome, Artico!

Internationalization requires planning, expertise, and well-structured execution. Artico took a fundamental step by validating its entry into the USA through a Detailed Feasibility Study and now it's implementing a complete expansion strategy with the support of AdvizeOne.

We are thrilled to be part of this trajectory and are confident that Ártico will reach a new level in the international market.

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If your company also wishes to explore new frontiers and consolidate its presence in the United States, AdvizeOne is ready to help you every step of the way. Get in touch with us and discover how we can transform your internationalization into a real success.