The history of Granado

With over 150 years of history, Granado Farmácias is a true icon of the Brazilian cosmetics industry, transporting its customers to an era of artisanal and effective personal care. Founded in Rio de Janeiro in 1870, the brand quickly won the trust of Brazilians of all ages, thanks to the quality and tradition of its formulas, enriched with natural extracts from plants grown on its own farm.

Granado's excellence was recognized by illustrious figures such as D. Pedro II, who named it the Official Pharmacy of the Brazilian Imperial Family, attesting to the high quality of its products. Over the decades, the company has preserved the tradition of producing cosmetics with natural ingredients and artisanal processes, but it has also adapted to modern times, investing in innovation and sustainability.

The tradition and quality of Granado products went beyond Brazilian borders. With the desire to take its iconic products beyond Brazilian borders, the company began an ambitious journey of international expansion to the United States.

Choosing the ideal partnership

To take that leap and safely navigate the complexities of the international market, Granado needed a strategic partner. With its extensive expertise in international markets, AdvizeOne proved to be the ideal choice. Three factors were decisive for choosing it.

The first of these was ease of communication. The common language facilitated communication and mutual understanding between teams, streamlining decision-making and ensuring strategic alignment.

The agility in the processes was also decisive. The ability of our specialists to respond quickly to the needs of the Brazilian company was crucial to keep up with the rapid pace of international expansion.

Finally, our disciplinary team was also a crucial factor in the decision. The diversity of skills and knowledge of the AdvizeOne team guaranteed comprehensive support in several areas essential to the success of the project, from legal and tax issues to the management of local teams.

Behind the scenes of the expansion strategy

Based on an in-depth analysis, we developed a strategic expansion plan, aimed at optimizing the distribution of your products and maximizing brand visibility. The plan had three main pillars:

1. Online retail: Granado invested heavily in the development of an e-commerce platform. This initiative allowed the brand to reach a wider consumer audience, offering a personalized and convenient shopping experience for customers from various locations.

2. Attacked: in order to guarantee an efficient and decentralized distribution of its products in international markets, Granado established strategic partnerships with local distributors. This approach allowed the brand to optimize logistics, reduce costs and expand its presence in different distribution channels.

3. Physical retail: the Brazilian company began its physical expansion with the opening of stores in strategic locations in the United States, such as New York and Miami. These stores, in addition to serving as a point of sale, function as true brand embassies, providing consumers with a unique and immersive shopping experience, focusing on the history and tradition of the brand.

The results speak for themselves

Its internationalization strategy was a success, providing the company with several benefits. By taking its products to new markets, the brand strengthened its identity as a synonym of Brazilian tradition, quality, and sophistication. This strategic positioning allowed the company to increase its market share in several countries and to solidify itself as a global brand.

Revenue diversification and building a global customer base were key elements in this journey. By serving an international audience, Granado not only reduced its risks but also identified new opportunities for growth. The company demonstrated that it is possible to reconcile tradition and innovation, conquering consumers around the world.

The results are proof of the success of this partnership, and we continue to strategically provide full support to Granado to consolidate its global presence and conquer new territories. We are proud to continue to be part of this successful journey alongside this very special brand.

A promising future

The partnership between Granado and AdvizeOne remains stronger than ever, with plans to explore new international markets. We are sure that the future holds even more challenges and opportunities, and the partnership between the two companies will continue to inspire the industry and revolutionize the market.